Global Business: 308 Tips to Take Your Company Worldwide Review

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Global Business: 308 Tips to Take Your Company Worldwide ReviewThis book should be on the desktop of anyone considering the expansion of his or her business into international markets. Global Business manages to combine practical tips with the wisdom of seasoned professionals who have an obvious sensitivity to the complexities of cross cultural business communication and development.
As a desktop reference, Global Business is well organized. The reader can quickly find a topic of interest through the table of contents or through the well-conceptualized index. Once the topic is located, the reader finds a detailed, checklist-style set of tips. If you want to know how to pack goods for export, go to page 86; how to establish pricing policies go to page 77; how to create a NAFTA product go to page 53. The reader is encouraged to access the book at any point based on his or her particular interest or need.
Global Business is more than a desktop reference, however. Taken as a whole, the book is a great overall introduction to understanding the problem of expanding a business into worldwide markets. Though practical in its organization and style, it is comprehensive in its content and is equally as useful for the practitioner and the student of international business.
Global markets now offer wonderful opportunities for small and mid-sized firms. Unfortunately, these firms do not always have the expertise and know how to accomplish the complicated task of expanding into these markets. Global Business is particularly well suited for individuals in these companies endeavoring to take their companies global.
Koslow and Scarlett have provided a most useful guide to the new millennium of global business.
John Vinton, Ph.D. College of Management Metropolitan State University Minneapolis, Minnesota August 15, 1999Global Business: 308 Tips to Take Your Company Worldwide Overview

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